Research, Shipment and Starting Small – A Quick Guide to Exporting

When the Internet was introduced years ago, along with it came an open door to a whole host of possibilities that a lot of people enjoy today. The big wide world outside the four walls of your own home is now within reach. Information gets disseminated quickly. Real time has become the new norm. For businesses, great or small, this entails huge – yes, HUGE – opportunities for growth.

For the manufacturing sector, ease of communication has led to export boom, which, for the most part, has helped mitigate the softness in some local markets. That said, if you’re a businessman contemplating on penetrating the export market, here are a few things to consider:

1. Research your market.

Cliché as it may sound, knowing what you’re in for is still your most powerful weapon. Studying the competition, their products and prices gives you an edge. Knowing how to customize your products to suit your foreign customers’ needs affords you an unfair advantage. As well, understanding that different markets and geographies have different needs and demands can help you successfully map out your overall export strategy.

2. Take time to visit your prospects.

What better way to learn than first hand? When you see your products in use and you receive feedback – negative or positive – from customers who actually utilize your products, you’ll gain a better understanding of what works and what doesn’t. After all, the customer is always right, right? As well, collecting competitor samples while you’re at it may actually help you create a better product.

3. Do business with a freight forwarder you can trust.

Most definitely, you’ll need assistance when shipping your goods. To make sure that your finished products reach their destination in the same condition as when they left port, durable shipping materials, such as those manufactured and distributed by Kite Packaging, are of paramount importance. What can be more frustrating than knowing the goods you shipped had been damaged while in transit?

To fully maximize your shipping costs, remember to utilize every bit of space available within your shipping container of choice. There are pallets and export boxes that can withstand the rigors that come with freight forwarding. The logistics company you employ, especially a reputable one, should know this by heart.

4. Start small.

If you’re still testing the waters, no matter how promising the future seems to be, it’s always wise to start small. This way, if the optimism your crystal ball exudes turns out to be a false positive, getting your feet back on the ground wouldn’t be so difficult.

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